Every roof in your ZIP. One verdict.
Every house in your territory, scored. The ready ones get an ad built around their own home.
Same street. Different eyes.
Aerial imagery of every roof, read against permit records, ownership, and storm history. The same signals insurers use to price a policy.
One roof is ready.
Not a list of addresses. The homeowner whose roof is failing, who owns the house, and who has not replaced it yet.
And they see their house, done.
A brochure in their mailbox and a page on their phone, both built around their own roof. Your name and number on every one.
The lead economy
You are paying to fight four other roofers.
The lead economy is built to sell the same homeowner many times. These are industry estimates, each linked to its source.
- $228
- per roofing lead on Google Ads, the highest of any home service.LocaliQ, 3,211 campaigns, 2024 to 2025
- 5
- pros matched to one homeowner request on Angi. Every one of them pays.Angi Help Center, 2026
- 5 to 15%
- close rate on shared roofing leads, which puts the real cost at $400 to $1,500 per booked job.PipelineOn, 2026, industry estimate
- $7.2M
- the FTC ordered HomeAdvisor to pay for overstating lead quality since 2014.Federal Trade Commission, 2023
- 63%
- of roofing owners say finding new leads is their number one growth problem.Roofr, 2025, industry estimate
- 26%
- of roofing contractors report no backlog at all.NRCA Market Index, Q1, 2026
A roofer paying $228 a lead who closes one in five spends $1,140 to win a single job.
This is what lands in their mailbox.
A brochure with their own house on the front, three ways the new roof could look inside, and your number on the back. A matching page on their phone shows the change in motion.
Fictional homeowner, fictional roofer, real product.
Charcoal Slate
Weathered Wood
Storm Gray
From your ZIP codes to their mailbox.
- 01
Territory
You give us your ZIP codes. We pull current aerial imagery of every residential roof inside them.
- 02
Verdict
Our model grades each roof for wear and age, then checks permits, ownership, and occupancy. Most homes are filtered out. The ready ones get a verdict.
A person reviews the list before anything ships.
- 03
Render
For every ready home we generate the brochure and the page: their house, three roof options, your brand.
- 04
Deliver
We print and mail the brochures, host the pages, and route every call and text to you.
Every homeowner we reached, in one view.
Who got mail, who opened their page, who called, and which roof they picked. Export it, or let it feed your CRM.
The signal
Insurers already grade roofs from the sky.
The signal exists. Until now it has been used to price policies, not to find customers.
| Icon | Figure | Claim | Source |
|---|---|---|---|
 | 1 in 2 | of the top US property insurers use aerial roof-condition scoring, across 120M+ properties. | CAPE Analytics, vendor claim, 2026 |
 | 38% | of US homes show moderate-to-poor roof condition. | Verisk US Roof Report, 2026 |
 | 16 states | had a fifth or more of their roofs hit by severe hail in 2025. | Verisk via Claims Journal, 2026 |
 | 2 in 3 | homeowners underestimate their roof's age by five years or more. Permit records fix that. | BuildFax via Claims Journal, 2013 |
 | 6% vs 2% | response for personalized mail versus generic mail. | ANA/DMA, as cited by mail vendors, 2025 |
 | 1,200% | ROI on 21,000 postcards that showed each recipient their own house. | Housecall Pro case study, 2025 |
 | 30% to 75% | close rate after one contractor started showing homeowners the finished job. | HOVER case study, vendor, 2025 |
Start with one territory.
Pick the ZIP codes you want to own. We run the first batch, you take the calls, and we review the numbers together before you scale.
Questions roofers ask
Is this a lead list?
No. A lead list is addresses. VRDCT delivers a finished, personalized ad to each homeowner and sends the responses to you.
Where does the house imagery come from?
Licensed aerial imagery, the same kind insurers use, refreshed regularly. We do not photograph homes ourselves.
Do I own the leads?
Yes. Every call, text, and page visit goes to you and only you. Nothing is shared or resold.
How is this different from Angi or Meta ads?
Those channels wait for a homeowner to raise a hand, then sell that hand to several roofers. VRDCT starts from the roof, not the request, and reaches the homeowner before they search.
What does a pilot cost?
Pilots are priced per territory and per homeowner reached. Book a call and we will size one for your ZIP codes.
How fast can we start?
Most territories can be scored within a week. First mail drops follow print lead times.
Which trades do you serve?
Roofing first. Siding, windows, and solar are next.
Let us look at your territory.
A 15-minute call. Bring your ZIP codes and we will show you what the model sees.